The research
of retailing

Consumers` perception of private labels of the largest retail chains

The subject of investigation is characteristic features of consumers’ perception of private labels which have been estimated by means of the qualitative and quantitative research methods. Perception maps of 8 most popular private labels by consumers are represented in the report.
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Analytical reference. Possibilities and risks by production for private labels of the largest Russian retail chains.

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Possibilities and risks by production for private labels of the largest Russian retail chains

- Do you want to get to know whether it is profitable to produce items for private labels of retail chains?
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Practice of creation of private labels by the largest Russian retail chains

Today the private label is an everyday topic. Printed and electronic mass media cite data from the international research by AC Nielsen, which evidence that this enigmatic phenomenon walks all over the world. According to the research the share of foodstuff sales under private labels arrives at 45% in several countries and in some large retail chains the private label production makes up to 95% of their turnover.
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