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researches

The structure of the Russian confectionery market: the description of consumers’ segments, singled out by socio-demographic, behavioral and motivating parameters

The present research represents detailed description of confectionery market, the later is described as the conglomeration of end consumers .
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Behavior of buyers in the Russian market of quick-frozen vegetables, berries and mushrooms

Experts assert with one accord that rapid growth of the market of quick-frozen vegetables, berries and mushrooms will continue at least 5 years. But the deeper analysis of the market shows that culture of consumption of quick-frozen vegetables exists in Russia in cities with over-million population only. In small Russian towns consumers prefer fresh vegetables (from own cellar) or self-preserved. And experts` opinion that quick-frozen vegetables retain more vitamins than preserved ones doesn’t affect their behavior strongly.
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Practice of creation of private labels by the largest Russian retail chains

Today the private label is an everyday topic. Printed and electronic mass media cite data from the international research by AC Nielsen, which evidence that this enigmatic phenomenon walks all over the world. According to the research the share of foodstuff sales under private labels arrives at 45% in several countries and in some large retail chains the private label production makes up to 95% of their turnover.
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