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researches

Analytical information «Segmentation of ice cream consumers according to their motivation»

This analytical information represents application of the innovation method – segmentation of consumers according to their motivation in the ice cream market.
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Consumers` expectations relating premium beer brands: The research prepared on the basis of non-standardized interviews with beer consumers

The present research was carried out by means of non-standardized (non-formalized) interview with consumers of expensive beer brands (the retail price higher than 40 rubles).

How to Create a Successful Brand on the Confectionery Market? Amendment made in 2006.

The goal of the research is to analyze, summarize and classify the experience of Russian enterprises in the sphere of branding on the confectionery market. The outcome of the research is the matrix of marketing research and strategies of branding which are used or may be used by the producers of confectionery on the Russian market. Thus, any enterprise after making the analysis of the contents of the present research can choose a suitable marketing or branding strategy, taking in account the particular features of its development, recourses and characteristics of expectations of confectionery consumers.
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Capacity and Structure of the Confectionery Market in the Large Cities of the European Part of Russia (including North-West, South and the Urals) and Moscow

In this research we analyzed the capacity and structure of the confectionery market both on the level of large Russian cities and in Moscow. We evaluate the capacity of the market and its segments, the dynamics of developing of the market as a whole and it segments during the previous year. We present the well-founded forecast of the segments of the confectionery market for the nearest 2 years.
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Buyers’ and Consumers’ Behavior in the Confectionery Market in Large Russian Cities (the Poles of Consumers in 12 Large Russian Cities)

The research gives the insight into the characteristic features of buyers’ and consumers’ behavior on the confectionery market in the large Russian cities. We analyze the preferences of the places of purchase, places of consuming, motives of choosing of the trademarks of confectionery, preferences regarding the product’s characteristics (types of taste additives, glazing, fillings; brand preferences; preferences regarding type and volume of the package; preferences regarding prices).
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How to create a successful brand in the ice cream market? Supplemented version of 2006

The present research has been carried out with the purpose of analysis, generalization and classification of experience of Russian enterprises in the area of ice cream branding. As a result of the research, a marketing and branding strategies matrix has been worked up. It is used or can be used by Russian ice cream manufacturers. Thus, after having analyzed this research, every enterprise can choose proper marketing or branding strategies, taking into account its own development features and resources as well as expectations of ice cream consumers.
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Quantitative research of the confectionery market in large Russian cities (consumers’ poles in 12 large Russian cities)

The present research is unique due to its completeness. The report contains 212 diagrams!!! We gave the fullest evaluation:
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Quantitative research of the Russian tea market (polling in 21 largest cities in Russia)

In April 2006 specialists of «Proriv” company conducted a quantitative research of the Russian tea market. The tea markets of 21 largest cities were the object of the research.
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How to create a successful brand in the sausages market? An analytical research on the basis of analysis of branding experience of key Russian enterprises and of perception of their trademarks by consumers

Thinking about how to make a new successful item? Trying to find a brand idea which would support your enterprise? Looking for new flavors, shapes, names and images which would attract consumers? Do you want to evaluate the trademark potential of the brands you are going to buy?
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Effective marketing and branding strategies in the sausages market: an analytical research on the basis of analysis of branding experience of key Russian enterprises

Thinking about how to make a new successful item? Trying to come across a brand idea which would support your enterprise? Looking for new flavors, shapes, names and images which would attract consumers? Do you want to evaluate the trademark potential of the brands you are going to buy?
details