The research of market
of ice-cream

Marketing research "Marketing strategies of ice cream manufacturers in the Russian market"

This research represents a wealth of experience in the field of creation and development of own brands by the largest Russian companies: Inmarko, Talosto, Iceberry, AlterWEST, Belgorodsky cold-store combine, Lipetsky cold-store combine and many others.
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Analytical information «Segmentation of ice cream consumers according to their motivation»

This analytical information represents application of the innovation method – segmentation of consumers according to their motivation in the ice cream market.
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How to create a successful brand in the ice cream market? Supplemented version of 2006

The present research has been carried out with the purpose of analysis, generalization and classification of experience of Russian enterprises in the area of ice cream branding. As a result of the research, a marketing and branding strategies matrix has been worked up. It is used or can be used by Russian ice cream manufacturers. Thus, after having analyzed this research, every enterprise can choose proper marketing or branding strategies, taking into account its own development features and resources as well as expectations of ice cream consumers.
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