The research of market
of frozen foodstuffs

How to create a successful brand in the frozen food market? An analytical research on the basis of analysis of experience of key Russian enterprises in branding and of perception of their trade marks by consumers

- Thinking about how to make a new successful item?
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How to create a successful brand in the frozen food market? An analytical research on the basis of analysis of branding experience of key Russian enterprises and of perception of their trade marks by consumers

- Thinking about how to make a new successful item?
details

Behavior of buyers in the Russian market of quick-frozen vegetables, berries and mushrooms

Experts assert with one accord that rapid growth of the market of quick-frozen vegetables, berries and mushrooms will continue at least 5 years. But the deeper analysis of the market shows that culture of consumption of quick-frozen vegetables exists in Russia in cities with over-million population only. In small Russian towns consumers prefer fresh vegetables (from own cellar) or self-preserved. And experts` opinion that quick-frozen vegetables retain more vitamins than preserved ones doesn’t affect their behavior strongly.
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