The research of market
of confectionery

Marketing strategies of the confectionery producers on the Russian market

This research represents the “bank” of experience of the largest Russian companies in creating and developing their own brands. The leading players of the Russian  confectionery market, such as the Unied Bakers, “SladKo”, “Chipita International”, Confectionery Trust “Chereyomuski”, MBKK “Kolomenskoye”, “Russkij Biscuit”, “Khlebnyj Dom”, “Ramenskij Konditerskij Kombinat”, “Lakom”, “Maharishi Products”, “Lubimyj Kraj”, KelenBiska and dozens of others which you very well know gave exclusive interviews to “Proriv” company, in which they shared their secrets, and gave information about the strategies of marketing and branding used by them. We held interviews with more than 50 largest enterprises of the branch.
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The analytical reference «Segmentation of the consumers based on the motives of choice of the confectionery trademark»

The analytical reference offered below represents applying the innovative method of segmenting the consumers based on segmentation of the consumers on the motives of choice in the  confectionery market.
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Marketing Research «The Most Well-Known Brands of Confectionery as Viewed by Consumers»

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How to Create a Successful Brand on the Confectionery Market? Amendment made in 2006.

The goal of the research is to analyze, summarize and classify the experience of Russian enterprises in the sphere of branding on the confectionery market. The outcome of the research is the matrix of marketing research and strategies of branding which are used or may be used by the producers of confectionery on the Russian market. Thus, any enterprise after making the analysis of the contents of the present research can choose a suitable marketing or branding strategy, taking in account the particular features of its development, recourses and characteristics of expectations of confectionery consumers.
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Capacity and Structure of the Confectionery Market in the Large Cities of the European Part of Russia (including North-West, South and the Urals) and Moscow

In this research we analyzed the capacity and structure of the confectionery market both on the level of large Russian cities and in Moscow. We evaluate the capacity of the market and its segments, the dynamics of developing of the market as a whole and it segments during the previous year. We present the well-founded forecast of the segments of the confectionery market for the nearest 2 years.
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Buyers’ and Consumers’ Behavior in the Confectionery Market in Large Russian Cities (the Poles of Consumers in 12 Large Russian Cities)

The research gives the insight into the characteristic features of buyers’ and consumers’ behavior on the confectionery market in the large Russian cities. We analyze the preferences of the places of purchase, places of consuming, motives of choosing of the trademarks of confectionery, preferences regarding the product’s characteristics (types of taste additives, glazing, fillings; brand preferences; preferences regarding type and volume of the package; preferences regarding prices).
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Quantitative research of the confectionery market in large Russian cities (consumers’ poles in 12 large Russian cities)

The present research is unique due to its completeness. The report contains 212 diagrams!!! We gave the fullest evaluation:
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The structure of the Russian confectionery market: the description of consumers’ segments, singled out by socio-demographic, behavioral and motivating parameters

The present research represents detailed description of confectionery market, the later is described as the conglomeration of end consumers .
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